Social Media’s Impact on Communications
November’s IABC Wellington professional development event brings you right up to date with the latest thinking about, and strategies for involvement with, web-based social media.
- What is the impact of social media on an organisation’s communications?
- How can organisations determine when, how and why they should be involved in social media?
- What can social media teach us about our employees and clients?
IABC Wellington invites you to a half-day session with three leading speakers:
- Todd Hattori, world Chair of IABC
- Alex Manchester, of Melcrum internal communications company (Sydney)
- Colin Jackson, New Zealand independent technology consultant and writer
Join the debate on the impact of social media on communications today … and stay for networking afterwards!
- When: Tuesday 20 November, from 2pm to 5pm (afternoon tea provided)
- Where: The Wellesley Club, Maginnity Street, Wellington
- Followed by drinks: Stay on and mingle with the speakers and participants
What you will learn:
- How and why social media tools are relevant to corporate communicators
- Why blogs and wikis should be integrated with your communications strategy but still be treated with care
- Top tips for overcoming the common barriers to social media implementation
- Which organisations have been successful with these tools already
- The benefits and risks of using social media in the New Zealand context
- Assessing the right level and type of involvement for your organisation based on desired outcome
- How to advise your organisation’s leadership and decision makers on the relevance and value of social media
- How to plan for and manage effectiveness and minimise risk
- How to passively benefit from social media even when active participation isn’t right for your organisation
Your presenters
Todd Hattori ABC
As the communication manager for the Washington Department of Information Services, Todd manages employee relations, customer relations and web communication strategies to promote technology solutions to state and local government agencies, tribal organisations, and qualified nonprofit organisations throughout the state of Washington.
Todd is world Chair of IABC in 2007-2008. During his 10 years of involvement in IABC, he has held a variety of roles including chair of the ethics committee from 2004-2006 where he successfully led the development and adoption of an executive board conflict of interest policy and an ethics education policy.
Alex Manchester
Alex is author of the new Melcrum research report, How to use social media to engage employees. He is also editor of the subscription journal KM Review, and Australian editor for The Internal Comms Hub.
Since joining Melcrum’s London office in 2005, Alex has been involved with the subject of collaboration and social media within large organisations, contributing to the Strategic Communication Research Forum and presenting at a range of conferences, industry events and training programmes, including the Internal Communication Black Belt Program.
Alex is now one of two full-time Melcrum employees operating from the company’s new Sydney office.
Colin Jackson
Colin is an independent technology consultant, writer and blogger based in Wellington. He has over 20 years’ private and public sector experience as a technologist, including IT policy, the Internet, IT strategy and IT security.
In 1995 he set up the first ever New Zealand government web server. Since then, he has been at the forefront of the Internet and e-government in New Zealand. In 1996 he co-founded InternetNZ, a voluntary body dedicated to preserving an open and uncapturable Internet in New Zealand.
He was President of InternetNZ for two years from 2005. He is the weekly technology contributor for Radio New Zealand’s Nine to Noon programme.
Pricing
The prices below include drinks and nibbles after the social media session.
| Early bird (2 November) | Standard registration | |
| IABC Members |
$250 |
$290 |
| Melcrum Hub members |
$275 |
$315 |
| Network of Public Sector Communicators members |
$275 |
$315 |
| Non-members |
$300 |
$340 |
How to register
To register, complete the attached form. It gives details of payment options - and please note our cancellation policy.
Special offer to IABC members! Sign up before 2 November and be in the draw to win a free pass to the event!
[UPDATE: Dan Ormond from Ideas Shop won the draw]
Places are limited, so book now to secure a place and take advantage of the early bird discount by Friday 2 November! Registrations close overall on Tuesday 13 November.
Unable to attend?
If you’re not able to attend the social media session, please join us afterwards for drinks and nibbles at 5.15pm til 6.30pm. It’s free to IABC members and if you’re a non-member it’ll cost you just $10 at the door.
Further Information
If you have any questions, please contact IABC Professional Development Chair Julia Napier at julianapier@paradise.net.nz or 04 471 4083.
Sponsors
A big thanks to our sponsors! The social media session is brought to you in partnership with event sponsors Melcrum, and the drinks afterwards are sponsored by Media Monitors, principal sponsors of IABC Wellington.
March 9th, 2008 at 8:24 pm
[...] interview occurred during IABC Wellington’s Social Media professional development event on social media, at which Todd was [...]