Crisis management and 21st century tools PLUS NZ case study - MSD response to CYFSwatch
Enrol now for this BE ACTIVE workshop combining international expertise as well as leading local practioners.
Scheduled for Wednesday 28 May (2– 5 pm) this event includes an IABC exclusive virtual seminar plus New Zealand speakers sharing their experiences. This workshop will enable you to:
- tap into international expertise on crisis management and social media
- learn from the CYFSwatch case study
- analyse the issues from the New Zealand perspective with leading local practitioners - Jason Ryan and Brad Tattersfield.
International expertise - virtually
Hear from renowned US experts James Lukaszewski and Idil Cakim on how to keep one’s nerve in an environment of increasing explosiveness, decreasing civility, and impetuous threats, remedies, and outcomes.
The internet is becoming increasingly inhospitable in new and creative ways as individuals use social media for dark purposes — character assassination, attacking corporates, denigrating products, aggressive forms of criticism, humiliation, and public embarrassment. In online mainstream media too, accuracy can often be sacrificed for immediacy, a sense of intimacy, and intimidation, and ever-larger audiences have instant access to an ongoing flood of commentary, blogging, word of mouth, media blow-hards, and more.
One communications response among many is to establish “dark sites” — template sites pre-organised with pre-authorised information, established to go live in immediate response to the general nature of crises. The aim is to forestall any possible delays in responding to situations of public interest.
Learn from CYFSwatch case study
The Ministry of Social Development team that led the response to the CYFSwatch website will be presenting after the virtual seminar and discussion.
CYFSwatch was set up by critics of Child, Youth and Family to “name and shame” social workers. MSD Deputy Chief Executive Doug Craig, Chief Legal Advisor Jonathan Robinson and Chief Media Advisor Bronwyn Saunders will discuss how they responded, including international efforts to close the site down and internal communications with affected staff. They’ll share their experience and lessons learned.
The New Zealand perspective
With leading local practitioners - Jason Ryan and Brad Tattersfield …
- Jason is Communications Manager at the State Services Commission - for a thought provoking read on social media, the public sector and the future of communications, check out his blog on the PS Network website
- Brad is an independent consultant, who was Communications Manager at the Ministry of Foreign Affairs and Trade at the time of one of the biggest recent international crises, the Asian Tsunami.
For more detailed information about the workshop see: BE ACTIVE: Crisis management workshop
Register now
- WHEN: Wednesday 28 May 2008, 2– 5 pm (followed by networking drinks 5-6 pm)
- WHERE: The Loft, Top Floor, Whitcoulls Building, 312 Lambton Quay, Wellington
- PRICE: IABC Member $75, Non-member $100
- REGISTER: fill in the registration form (MS Word doc) and email to admin@iabcwellington.co.nz
More information - more workshops …
This workshop is the first in a series of events for our professional development season, including regular BE HEARDTM Forums: bi-monthly, informal discussion sessions. Come along and join the discussion AND meet some of your professional peers.
Further workshops and special events are being planned for later in the year. To keep up to date, subscribe to the IABC Wellington newsletter, using the link on the home page of our website.If you have any questions, please contact IABC Professional Development director Janice Rodenburg at janice@rodenburg.co.nz or 021 705 301.
Video about Jim Lukaszewski