Study on Gen Y and Boomers now available
This study identifies trends in the way businesses communicate with diverse age groups in industrialized countries and emerging economies around the world.
The research addresses how Gen Y and Boomers differ in their preferences for employer communications and engagement methods and their expectations of and satisfaction with employer communications in a range of specific areas.
The report also addresses what changes Gen Y professionals feel are needed to improve engagement and teamwork.
IABC members may access the report for free, however, the report is also available to non-members for US$99.
Survey of Generational Communication Differences Around the Globe [IABC International website - report is downloadable PDF]