Learn from the best: Three world-beating NZ public sector communications projects
Be in quick to register for this one-off event! Check out here a preview of these winning entries … You will hear how top-flight Kiwi public sector entries cleaned up in this year’s IABC Gold Quill awards, taking out six of the 120 awards for communications excellence throughout member countries.
The teams that did the work on these winning entries - explained below - have agreed to present and discuss them with members on 26 May, 3.30-5.30 pm at the Loft Café (entrance via Whitcoulls Lambton Quay).
Format will be three presentations followed by questions, with drinks and nibbles afterwards.
Special offer: Public Sector Network members can attend this event at the IABC member rate of $50 – others $75.
Department of Labour — Magnet programme
The Department of Labour’s Magnet programme is a skilled migrant marketing strategy that has already encouraged more than 45,000 people to register an interest in living in New Zealand. Half of them want to move here within the next 12 months and 19,000 of these have been put in touch with employers here.
The programme uses a mixture of print and web to advertise to specific overseas markets for skilled migrants, and then link them to employers looking for people with those skills. A key feature has been the search engine optimising of websites and search engine marketing with a single objective — to attract completed registrations from qualified, skilled migrants. Ongoing communications have maintained migrants’ interest, and the programme has been so successful that all the employers involved in the programme have said they would continue with it. Find out how DoL did this for less than $20 per migrant registrant.
Presenters: Victoria Forrest, Kirsty Ryan and Jenny Alexander, from DoL’s Marketing Team.
Ministry of Social Development — ‘It’s not OK’ campaign
The Campaign for Action on Family Violence, the ‘It’s not OK’ campaign, is a long term programme to change the way New Zealanders think and act about family violence. The campaign is already making a difference; family violence is no longer a private issue and there has been a significant increase in people, particularly men, seeking help to change their behaviour.
One in five people surveyed have taken some action as a result and two thirds of the surveyed population of 18‒49 year olds say they are thinking more about family violence. The campaign has done this by taking a positive approach, aiming to inspire opportunities and possibilities for change. It does not blame, shame or demonise. The people behind the campaign will explain how a positive approach can inspire real change.
Presenters: Trish Green, Stephanie Edmond and Cristy Trewartha, from Family and Community Services, Ministry of Social Development
NZ Transport Agency — “On the way to the Agency”
Ann led the communication workstream for the establishment of the NZ Transport Agency (NZTA), formed from Transit NZ and Land Transport NZ in August 2008. This included:
- Internal communications to support the change process
- Developing and applying a corporate identity
- Communications to support the development of an organisational design and appointment of the Chief Executive
- Launch of the new agency to staff.
The new agency knew that in order to achieve an effective and well integrated transport system for New Zealanders, it had to be effective and well integrated itself.
Find out how Ann helped to bridge the distance between the employees of two merging organisations and build a shared identity during their transition to the new Agency.
Presenter: Ann Kennedy-Perkins