New mobile technology allows people to be completely connected with all their contacts and information sources without sitting at a computer all day. New smart phones and netbooks are taking off in popularity, websites are optimised for mobile devices and Twitter groups are bypassing website communications entirely.
Where does all this leave communications managers when they’re asked to advise the boss on how to adapt to this changing communications environment? How can we measure the progress of our efforts in the mobile environment?
Stuart Wilson from Modica understands what’s possible with mobile technology. He will introduce the topic and provide some interesting case studies on this powerful new technology.
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