21 September: Be Heard - persuasion, influence and new mobile technology
New mobile technology allows people to be completely connected with all their contacts and information sources without sitting at a computer all day. New smart phones and netbooks are taking off in popularity, websites are optimised for mobile devices and Twitter groups are bypassing website communications entirely.
Where does all this leave communications managers when they’re asked to advise the boss on how to adapt to this changing communications environment? How can we measure the progress of our efforts in the mobile environment?
Stuart Wilson from Modica understands what’s possible with mobile technology. He will introduce the topic and provide some interesting case studies on this powerful new technology.
September 21st, 2009 at 5:07 pm
This was a terriffic event, with heaps technical data served up in easily-digestible form.
Best things I got out of it were idea on how mobile comms can
– leverage website comms through optimising for handheld devices
– improve customer service through instant gratification
– provide new payment channels
On the ’site optimisation’ point — Alexandra McGibbon from another IABC sponsor, Media Monitors, told me they have just launched a Mobile Mediaportal site. Many IABC members already use Mediaportal to monitor how their key issues are getting covered in the media. At no extra cost, this new site gives speedy and easy to read access to media, analysis, and a media contacts directory. Neat.
If you already have an active Mediaportal account, take your cellphone browser to http://m.mediaportal.com/
September 22nd, 2009 at 9:48 am
Paul Treacy’s presentation was interesting and he kept it simple for the non-savvy of us. I came away with some key pointers. Suggestion - he was asked a couple of times for NZ examples, which he gave without hesitation, but for a Wgtn audience presenters should try to provide a public sector example.