Comments on: 21 September: Be Heard - persuasion, influence and new mobile technology http://www.iabcwellington.co.nz/2009/09/10/21-september-be-heard-persuasion-influence-and-new-mobile-technology/ Be Heard Fri, 10 Feb 2012 13:25:20 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Christl McMillan http://www.iabcwellington.co.nz/2009/09/10/21-september-be-heard-persuasion-influence-and-new-mobile-technology/comment-page-1/#comment-3564 Christl McMillan Mon, 21 Sep 2009 21:48:23 +0000 http://www.iabcwellington.co.nz/?p=655#comment-3564 Paul Treacy's presentation was interesting and he kept it simple for the non-savvy of us. I came away with some key pointers. Suggestion - he was asked a couple of times for NZ examples, which he gave without hesitation, but for a Wgtn audience presenters should try to provide a public sector example. Paul Treacy’s presentation was interesting and he kept it simple for the non-savvy of us. I came away with some key pointers. Suggestion - he was asked a couple of times for NZ examples, which he gave without hesitation, but for a Wgtn audience presenters should try to provide a public sector example.

]]> By: Simon Pleasants http://www.iabcwellington.co.nz/2009/09/10/21-september-be-heard-persuasion-influence-and-new-mobile-technology/comment-page-1/#comment-3548 Simon Pleasants Mon, 21 Sep 2009 05:07:56 +0000 http://www.iabcwellington.co.nz/?p=655#comment-3548 This was a terriffic event, with heaps technical data served up in easily-digestible form. Best things I got out of it were idea on how mobile comms can -- leverage website comms through optimising for handheld devices -- improve customer service through instant gratification -- provide new payment channels On the 'site optimisation' point -- Alexandra McGibbon from another IABC sponsor, Media Monitors, told me they have just launched a Mobile Mediaportal site. Many IABC members already use Mediaportal to monitor how their key issues are getting covered in the media. At no extra cost, this new site gives speedy and easy to read access to media, analysis, and a media contacts directory. Neat. If you already have an active Mediaportal account, take your cellphone browser to http://m.mediaportal.com/ This was a terriffic event, with heaps technical data served up in easily-digestible form.

Best things I got out of it were idea on how mobile comms can
– leverage website comms through optimising for handheld devices
– improve customer service through instant gratification
– provide new payment channels

On the ’site optimisation’ point — Alexandra McGibbon from another IABC sponsor, Media Monitors, told me they have just launched a Mobile Mediaportal site. Many IABC members already use Mediaportal to monitor how their key issues are getting covered in the media. At no extra cost, this new site gives speedy and easy to read access to media, analysis, and a media contacts directory. Neat.

If you already have an active Mediaportal account, take your cellphone browser to http://m.mediaportal.com/

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