Be There Special Forum and AGM: Getting out of the Spin Cycle - Sarah Crysell, Seafood Industry Council
Our first Forum of 2010 promises an unmissable insight into how a small New Zealand industry organisation used smart tactics to successfully take on one of the world’s leading newspapers.
Last September, the New Zealand seafood industry woke up to a front page story in the New York Times which questioned the sustainability of New Zealand’s hoki fishery. It became the most read NYT story of 2009.
The online version of the story - on the most popular news site in the world - contained a link to the hoki species page on the New Zealand Seafood Industry Council’s website. This seemingly insignificant connection was the opportunity the Council needed to mitigate the story’s impact. Rather than enter the usual accusation-response cycle of news reporting, the industry chose tactics which garnered praise from media commentators around the world.
New Zealand Seafood Industry Council Communications Manager Sarah Crysell will talk about how the Council managed a critical media event in a multi-million dollar market place and the importance of understanding peer media and its emerging role in ‘the news’ industry.
When: Wednesday 24 February, 5.15 pm start
Where: The Wellesley Club, 2 Maginnity Street
What: Drinks and nibbles, AGM, Sarah’s presentation, more drinks and nibbles
How much: $20 members, $50 non-members
Register now (registrations close Friday 19 February.
Sarah’s presentation will be preceded by a short Annual General Meeting, when outgoing President Shona Brown will report on the year and a new board will be elected. Nominations to the new board must be received by 19 February 2010.