Be Heard meeting 31 March 2010: Managing Reputation in New Zealand
According to the 2009 “Managing Reputation” survey by Senate Communications and Baseline Consultancy, 80 percent of CEOs regard their company reputation as their greatest asset, and their greatest risk. This is followed by the fact that 90 percent of businesses think they are in control of their reputation.
However, there is a serious disconnect. Current monitoring doesn’t reflect identified risks, and senior journalists believe CEOs don’t know how to deal with a crisis, underestimate the power of the media, and don’t respond well when they are at fault.
So who is right? How are New Zealand businesses managing their reputation? And who is doing it well and how are they doing it?
Senate Communications managing partner, Neil Green, will discuss the findings of the recently launched survey and the “menu of top tips” that accompany it. The presentation will be followed with an open discussion on managing reputational risk.
Date: Wednesday, 31 March 2010
Time: 5.15-6.45pm
Venue: Level 4, Deloitte House, 10 Brandon Street, Wellington, NZ 6144
Price: This event is FREE to IABC members, $30 for non-members who should pay cash at the door. Wine and nibbles provided.
To register: Registrations for this event have closed.
Payment and cancellation policy
Once you have registered you will be emailed an invoice, which can be paid: by sending a cheque (made out to the IABC Wellington and mailed to IABC Wellington, PO Box 25417, Panama St, Wellington 6142) OR by making an online payment to IABC Wellington (that includes your name/invoice no.) IABC National Bank 060565 0820794 00 OR with correct cash at the door on the night of the event.
Please advise any cancellations before mid day Monday 29 March 2010. Any cancellations received after this date or “no shows” will be charged. You may nominate another person to attend on your behalf.