27 May 2010: New Zealand’s Gold Quill winners share their winning formulas
Friday, May 7th, 2010
Register Early
Two Gold Quill winning communicators, one IABC event – don’t miss your chance to hear from two of the world’s best communicators about two very different campaigns.
For more than 35 years, IABC’s annual Gold Quill Awards program has honored the best of the best in business communication, offering professional and student communicators an opportunity to have their work evaluated by expert judges. This year’s competition, sponsored by Towers Watson, selected 32 Awards of Excellence, 71 Awards of Merit and three Student Awards. Visit the Gold Quill Awards web site to see the complete list of 2010 Gold Quill Award winners.
New Zealand has a strong tradition of producing Gold Quill winners and has been recognised in 2010 with two awards for Excellence. We have arranged for both award winners to share their winning formulas over a glass of wine and nibbles, at this month’s exclusive event.
This event is always popular. Click here to register
Small Changes = Big Change, Bayer Australia and New Zealand’s B-Green Program
Gold Quill Excellence in Employee/Member Communication │ Impact Employee Communications and Bayer Australia
‘How do you engage the trans-Tasman employees of a multi-national company to do even more to reduce their environmental footprint and continue that momentum? William Malpass from Bayer’s has some pretty good ideas. Presented with this challenge in 2008, he was part of the team that devised the award winning B-Green campaign, combining leadership, team culture, resources and technology with winning success. Bayer’s ideas, innovative tactics and ability to influence leaders will provide you with an insight into this transformational trans-Tasman internal communications programme.
Potatoes: a nutritional goldmine
Gold Quill Excellence in Media Relations │ Ideas Shop and Potatoes New Zealand
If there is anyone that can quote stats about the goodness of potatoes it’s Amanda Woodbridge and Emma McCleary from Ideas Shop. Along with their client Potatoes New Zealand, they developed a strong media campaign about potatoes, and the leadership of the New Zealand potato industry, around the 2009 World Potato Congress in Christchurch.
The purpose of the campaign was to correct myths abounding about potatoes, including that they were fattening and unhealthy. The campaign gained sustained media coverage about potatoes across print, radio, TV and online media, and turned once-sceptical journalists into passionate potato fans.
By communicating a mix of science, agriculture, food and nutrition, Amanda and Emma ensured maximum, creative coverage that took potatoes from the everyday to the extraordinary.
This presentation will explore how Amanda and Emma made an unsexy product newsworthy, and changed the attitudes of journalists about potatoes.
Be in early to guarantee your place at this popular event. Click here to register