Major communications study needs your input
Massey University’s Prof. Krishnamurthy Sriramesh is part of an international communications study that would like your input. The study, being funded by IABC international, is a global survey of senior communications managers.
The study team, who are based on four continents, are seeking to assess:
- The structural positioning of the communication function within an organisation, particularly in terms of centralisation of the communication function (one single integrated department) or decentralization (two or more departments reporting separately);
- The extent to which communication functions are structured around such factors as the organization’s publics, the organisation’s geography, communication techniques or services, management processes, or by internal client;
- The possible ways a communication department could organise its sub-functions (such as different units for internal communication, marketing communication, corporate communication, public affairs, community relations, research, planning and performance measurement, communication advisors/strategists/account executives, creative services, E-communication [internet; intranet; social media], etc.) in to an integrated departmental structure,
- The types of management team positions in a communication department and the typical reporting relationships; and
- The types of communication sub-functions or sub-function activities typically outsourced.
The survey will take 15-20 minutes to complete and can be accessed online here.