The environment in which businesses of every stripe exist is evolving at an alarming rate. Organizations are affected by every dimension of these changes, from the growing role of social media to the changing nature of content and the channels through which company messages are delivered. Communications professionals are tasked with adapting to these changes as quickly as they occur, keeping customers, employees and other stakeholder audiences engaged and motivated while adding an ever-expanding list of skills, tools and resources to their toolkits.
In addition to the digitization of content, communicators must grapple with a workplace that hosts four – soon to be five – generations, the need to instantly identify and respond to issues, the fact that every employee is now a prospective communicator, and an erosion of the barrier between employees and other stakeholders.
Will these and other emerging trends help to make the communicator’s role more or less important in leaders’ eyes? Join us for a one-day seminar that aims to address these challenges and prepare you to ensure that communications is an indispensable management asset. The seminar will address a number of critical questions, including…
- How is the business and work environment changing?
- How is the communication profession adapting?
- What are the evolving roles of the business communicator?
- How can you be ready for these changes, both the inevitable and the unpredictable?
At the end of the seminar, you will be able to…
- Determine the state of your own efforts against the state of the profession
- Know which skills you need to acquire in order to stay relevant
- Identify the current and emerging issues you’ll need to incorporate into your planning
- Prepare an effective crisis and issues management plan that incorporates emerging requirements
Strategically incorporate social and digital media into your efforts
Participants
This seminar will prepare communicators at all roles and levels of the organization – internal and external – to address the challenges of that lie ahead.
Presenter
Shel Holtz, ABC (Accredited Business Communicator), IABC Fellow, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, HSBC, John Deere, Manulife Financial, The mayo Clinic, General Mills, USAA, Pratt & Whitney, FedEx and Johns Hopkins Medicine, among many others. Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. Since 1996, he has been advising clients on communication and content strategies with a focus on digital and social media. He is the author of six communication-focused books. With his co-host, fellow IABC member Neville Hobson, ABC, he produces For Immediate Release, the first and longest-running communications-themed podcast. He blogs at http://blog.holtz.com.
Date: Wednesday, 17 August 2011
Cost: For members $475 for non-members $600
Time: all day
Location: Majestic Centre, Willis Street, Wellington
Click here to register