What We Say
February 15th, 2010
Our first Forum of 2010 promises an unmissable insight into how a small New Zealand industry organisation used smart tactics to successfully take on one of the world’s leading newspapers.
Last September, the New Zealand seafood industry woke up to a front page story in the New York Times which questioned the sustainability of New Zealand’s hoki fishery. It became the most read NYT story of 2009.
The online version of the story - on the most popular news site in the world - contained a link to the hoki species page on the New Zealand Seafood Industry Council’s website. This seemingly insignificant connection was the opportunity the Council needed to mitigate the story’s impact. Rather than enter the usual accusation-response cycle of news reporting, the industry chose tactics which garnered praise from media commentators around the world.
New Zealand Seafood Industry Council Communications Manager Sarah Crysell will talk about how the Council managed a critical media event in a multi-million dollar market place and the importance of understanding peer media and its emerging role in ‘the news’ industry.
When: Wednesday 24 February, 5.15 pm start
Where: The Wellesley Club, 2 Maginnity Street
What: Drinks and nibbles, AGM, Sarah’s presentation, more drinks and nibbles
How much: $20 members, $50 non-members
Register now (registrations close Friday 19 February.
Sarah’s presentation will be preceded by a short Annual General Meeting, when outgoing President Shona Brown will report on the year and a new board will be elected. Nominations to the new board must be received by 19 February 2010.
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July 23rd, 2010
Massey University’s Prof. Krishnamurthy Sriramesh is part of an international communications study that would like your input. The study, being funded by IABC international, is a global survey of senior communications managers.
The study team, who are based on four continents, are seeking to assess:
- The structural positioning of the communication function within an organisation, particularly in terms of centralisation of the communication function (one single integrated department) or decentralization (two or more departments reporting separately);
- The extent to which communication functions are structured around such factors as the organization’s publics, the organisation’s geography, communication techniques or services, management processes, or by internal client;
- The possible ways a communication department could organise its sub-functions (such as different units for internal communication, marketing communication, corporate communication, public affairs, community relations, research, planning and performance measurement, communication advisors/strategists/account executives, creative services, E-communication [internet; intranet; social media], etc.) in to an integrated departmental structure,
- The types of management team positions in a communication department and the typical reporting relationships; and
- The types of communication sub-functions or sub-function activities typically outsourced.
The survey will take 15-20 minutes to complete and can be accessed online here.
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July 12th, 2010
IABC is excited to announce that international communications research consultant Angela Sinickas will be delivering a number of workshops in Wellington, Auckland and Christchurch.
IABC is delighted to be working in partnership with PRINZ and the Network of Public Sector Communicators to bring Angela to New Zealand, for the benefit of all our members.
Registration for the events is only open to members of the IABC, Network and PRINZ. To register, email info@prinz.org.nz stating you are a member of the IABC, the workshop you want to attend and your contact details.
The cost of each workshop is $395 + GST.
Internationally and here in New Zealand, communications measurement and evaluation continues to be a hot topic. As valued business partners, all professional communicators need to be able to develop robust business cases and demonstrate value-add results for our 21st century clients - whether externally or in-house.
Workshop details
Auckland: Friday 6 August (two workshops)
9am to 12pm: Calculating the ROI on Your Communications: Link to IABC website
1pm to 4pm: From Communications Order-Taker to Business Strategist: Link to IABC website
Wellington: Wednesday 11 August (two workshops)
9am to 12pm: Measuring the Value of Your Communications: Link to IABC website
1pm to 4pm: From Communications Order-Taker to Business Strategist: Link to IABC website
Christchurch: Thursday 12 August (one workshop)
9am to 12pm: Calculating the ROI on Your Communications: Details to be confirmed
About Angela Sinickas
Angela Sinickas is President of Sinickas Communications Inc, an international consultancy focusing on communication research. She has been measuring the effectiveness of communication since 1981.
Angela’s prolific publications, and speaking engagements in 26 countries, have made her name synonymous with practical measurement of organisational communication. She is the author of the manual How to Measure Your Communication Programs, a regular columnist for the magazine Strategic Communication Management and on the editorial boards of two professional journals.
Angela’s work has been recognized with 17 Gold Quill awards from IABC, five of them for measurement and two of them for her web site. Angela became a Fellow of IABC in 2008.
Read more information about Angela.
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July 7th, 2010
The communication job scene is changing in Wellington. After more than a year when the market was very tight, it has now picked up. There are more jobs coming vacant, and people are starting to move, with more contract and permanent opportunities available.
What are these opportunities? How have employers’ expectations changed? And what should we expect in salaries?
At this month’s Be Heard networking event, we will hear from one of our sponsors, PowerHouse People, about the new shape of recruitment in Wellington. Annabel McCallum and Dave Hollander are senior recruitment consultants who cover permanent and contract opportunities in the government and private sectors. They will offer some of the best advice you can get on where your next job might be, and how to get it - all free to IABC members.
Email your questions to the IABC administrator and we’ll pass them onto Annabel and Dave.
Click here to register
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June 1st, 2010
How important is internal communications as part of a crisis response? Telecom found out during its recent XT network outage.
Join us for this lunchtime session where Megan Wiltshire will share the highs and lows of Telecom XT and how she tailored and executed an internal communications strategy to fit the situation. You will get the opportunity to ask questions, take away some great ideas for your own work and as always, network with your community.
Megan knows how internal communications can effectively contribute to a crisis solution; as well as working at Telecom during the XT roll out, she worked at BAA throughout the building of the controversial Terminal Five at Heathrow.
Megan Wiltshire
About Megan Wiltshire
Megan has more than 12 years employee communications experience and is a former winner of UK Internal Communicator of the Year. She is passionate about using communication to drive employee satisfaction, engagement, brand loyalty and lead employees through significant periods of change. She also spent 10 years as a newspaper and magazine journalist in New Zealand and the United Kingdom.
Megan has held roles in two large British companies: Royal Mail and BAA Heathrow Airport (Terminal 5 Project) - both of which involved working with frontline highly-unionised workforces. She’s also won awards in the UK and Europe for employee branding and staff publications.
Click here to register now for this event. Registrations close at 5pm, Monday 14 June 2010.
Get a friend to register too and you’ll both go into the draw to win a bottle of wine.
Event details
When: Tuesday 15 June
Time: 12-2pm
Location: Turnbull House
Cost: $20 for members, $35 for non-members.
Please bring your own lunch. IABC Wellington will provide tea and coffee.
Our payment and cancellation policy: Once you have registered you will be emailed an invoice, which can be paid: by sending a cheque (made out to the IABC Wellington and mailed to IABC Wellington, PO Box 25417, Panama St, Wellington 6142) OR by making an online payment to IABC Wellington (that includes your name/invoice no.) IABC National Bank 060565 0820794 00 OR with correct cash at the door on the night of the event.
Cancellations must be advised before Monday 14 June to receive a refund. Any cancellations received after this date or “no shows” will be charged. You may nominate another person to attend on your behalf.
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May 7th, 2010
Register Early
Two Gold Quill winning communicators, one IABC event – don’t miss your chance to hear from two of the world’s best communicators about two very different campaigns.
For more than 35 years, IABC’s annual Gold Quill Awards program has honored the best of the best in business communication, offering professional and student communicators an opportunity to have their work evaluated by expert judges. This year’s competition, sponsored by Towers Watson, selected 32 Awards of Excellence, 71 Awards of Merit and three Student Awards. Visit the Gold Quill Awards web site to see the complete list of 2010 Gold Quill Award winners.
New Zealand has a strong tradition of producing Gold Quill winners and has been recognised in 2010 with two awards for Excellence. We have arranged for both award winners to share their winning formulas over a glass of wine and nibbles, at this month’s exclusive event.
This event is always popular. Click here to register
Small Changes = Big Change, Bayer Australia and New Zealand’s B-Green Program
Gold Quill Excellence in Employee/Member Communication │ Impact Employee Communications and Bayer Australia
‘How do you engage the trans-Tasman employees of a multi-national company to do even more to reduce their environmental footprint and continue that momentum? William Malpass from Bayer’s has some pretty good ideas. Presented with this challenge in 2008, he was part of the team that devised the award winning B-Green campaign, combining leadership, team culture, resources and technology with winning success. Bayer’s ideas, innovative tactics and ability to influence leaders will provide you with an insight into this transformational trans-Tasman internal communications programme.
Potatoes: a nutritional goldmine
Gold Quill Excellence in Media Relations │ Ideas Shop and Potatoes New Zealand
If there is anyone that can quote stats about the goodness of potatoes it’s Amanda Woodbridge and Emma McCleary from Ideas Shop. Along with their client Potatoes New Zealand, they developed a strong media campaign about potatoes, and the leadership of the New Zealand potato industry, around the 2009 World Potato Congress in Christchurch.
The purpose of the campaign was to correct myths abounding about potatoes, including that they were fattening and unhealthy. The campaign gained sustained media coverage about potatoes across print, radio, TV and online media, and turned once-sceptical journalists into passionate potato fans.
By communicating a mix of science, agriculture, food and nutrition, Amanda and Emma ensured maximum, creative coverage that took potatoes from the everyday to the extraordinary.
This presentation will explore how Amanda and Emma made an unsexy product newsworthy, and changed the attitudes of journalists about potatoes.
Be in early to guarantee your place at this popular event. Click here to register
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April 26th, 2010
As part of the IABC Wellington’s commitment to collaborate with other communication organisations in New Zealand we would like to highlight the PRINZ annual survey. The survey is open to all communications and PR professionals.
The survey closes on Wed 28 April, so be sure to have your say. Everyone who completes the survey will go into a draw for a case of quality New Zealand wine.
Please click here to complete the survey.
Simply follow the directions in the survey. If you are unable to complete the survey in one sitting, you have the option to save your responses and continue later.
If you have any queries about the survey, please email Glen Wright or Paul Dryden at PRINZ.
PRINZ guarantees that no personal information about you will be passed back to them or to any other third party. Furthermore, PRINZ will not report on results where the sample size is so small that people could potentially figure out who made the comments.
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