Upcoming Events
Diary these dates and/or register for an event now! You can also check out our past event programme.
BE HEARD - Your next job (28 July 2010)
The communication job scene is changing in Wellington. After more than a year when the market was very tight, it has now picked up. There are more jobs coming vacant, and people are starting to move, with more contract and permanent opportunities available.
What are these opportunities? How have employers’ expectations changed? And what should we expect in salaries?
At this month’s Be Heard networking event, we will hear from one of our sponsors, PowerHouse People, about the new shape of recruitment in Wellington. Annabel McCallum and Dave Hollander are senior recruitment consultants who cover permanent and contract opportunities in the government and private sectors. They will offer some of the best advice you can get on where your next job might be, and how to get it - all free to IABC members.
Email your questions to the IABC administrator and we’ll pass them onto Annabel and Dave.
Angela Sinickas workshops: Auckland, Wellington, Christchurch
IABC is delighted to be working in partnership with PRINZ and Network of Public Sector Communicators to bring Angela to New Zealand, for the benefit of all our members.
(Full workshop details follow below).
About Angela Sinickas
Angela Sinickas is President of Sinickas Communications Inc, an international consultancy focusing on communication research. She has been measuring the effectiveness of communication since 1981.
Angela’s prolific publications, and speaking engagements in 26 countries, have made her name synonymous with practical measurement of organisational communication. She is the author of the manual How to Measure Your Communication Programs, a regular columnist for the magazine Strategic Communication Management and on the editorial boards of two professional journals.
Angela’s work has been recognized with 17 Gold Quill awards from IABC, five of them for measurement and two of them for her web site, www.sinicom.com. Angela was named a Fellow of IABC in 2008. Read more about Angela.
Calculating the ROI on Your Communications – Angela Sinickas Auckland workshop
Date: 6 August 2010
Time: 9:00 am - 12:00 pm
Venue: Otago University House, 385 Queen Street, Auckland
Facilitator: Angela Sinickas, ABC, IABC Fellow
Cost: $395 + GST
Registration for the events is only open to members of the IABC, Network and PRINZ. To register, email info@prinz.org.nzstating you are a member of the IABC, the workshop you want to attend and your contact details.
Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses. This session will show many examples of how other organizations have calculated the return on investment (ROI) for both internal and external communication—including government entities.
This workshop will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization’s communication investment. Specifically, we’ll cover how to:
- Set measurable communication objectives that connect internal and external communication activities to business results based on changed audience behaviors. An exercise will help you apply this approach to a current project you’re working on.
- Look at the levels of communication you are currently measuring—communication activities, audience perceptions, changes in behavior or impact on goals—and decide how to transform lower-value measures into higher-value ones.
- Conduct a variety of internal and external measures on messages, channels (including electronic ones) and outcomes to see how effective your communications are.
- Calculate the return on investment (ROI) for specific communications, and even estimate the potential return with your management before you present them with the budget you’re recommending.
From Communications Order-Taker to Business Strategist – Angela Sinickas Auckland workshop
Date: 6 August 2010
Time: 1:00 pm - 4:00 pm
Venue: Otago University House, 385 Queen Street, Auckland
Facilitator: Angela Sinickas, ABC, IABC Fellow
Cost: $395 + GST
Registration for the events is only open to members of the IABC, Network and PRINZ. To register, email info@prinz.org.nz stating you are a member of the IABC, the workshop you want to attend and your contact details.
Extreme Make-Over:
This highly interactive workshop will provide you with tools to think more strategically, present your ideas proactively to leadership in ways that make business sense to them, and use consulting techniques that help you have a stronger voice in management decision-making. You will learn how to:
- Plan communication in a way that is more likely to lead to strategic business outcome
- Prepare yourself with the knowledge and skills executives expect from their senior communicator
- Anticipate crises and prepare yourself and your executives for them
- Ask questions better and listen more actively before developing campaigns
- Build rapport with executives
- Present recommended solutions in a way that makes them more likely to be accepted
- Break through impasses when you and executives can’t seem to agree on the right solution
Measuring the Value of Your Communications – Angela Sinickas Wellington workshop
Date: 11 August 2010
Time: 9:00 am - 12:00 pm
Venue: Quality Hotel in Cuba Street, Wellington
Facilitator: Angela Sinickas, ABC, IABC Fellow
Cost: $395 + GST
Registration for the events is only open to members of the IABC, Network and PRINZ. To register, email info@prinz.org.nz stating you are a member of the IABC, the workshop you want to attend and your contact details.
Measuring the Value of Your Communications
Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses. This session will show many examples of how other organizations have calculated the return on investment (ROI) for both internal and external communication—including government entities.
This workshop will help you build measurements into your communication planning process in a way that you can later calculate the return on your organisation’s communication investment. Specifically, we’ll cover how to:
- Set measurable communication objectives that connect internal and external communication activities to business results based on changed audience behaviors. An exercise will help you apply this approach to a current project you’re working on.
- Look at the levels of communication you are currently measuring—communication activities, audience perceptions, changes in behavior or impact on goals—and decide how to transform lower-value measures into higher-value ones.
- Conduct a variety of internal and external measures on messages, channels (including electronic ones) and outcomes to see how effective your communications are.
- Calculate the return on investment (ROI) for specific communications, and even estimate the potential return with your management before you present them with the budget you’re recommending.
From Communications Order-Taker to Business Strategist – Angela Sinickas Wellington workshop
Date: 11 August 2010
Time: 1:00 pm - 4:00 pm
Venue: Quality Hotel in Cuba Street, Wellington
Facilitator: Angela Sinickas, ABC, IABC Fellow
Cost: $395 + GST
Registration for the events are only open to members of the IABC, Network and PRINZ. To register, email info@prinz.org.nz stating you are a member of the IABC, the workshop you want to attend and your contact details.
Extreme Make-Over:
This highly interactive workshop will provide you with tools to think more strategically, present your ideas proactively to leadership in ways that make business sense to them, and use consulting techniques that help you have a stronger voice in management decision-making. You will learn how to:
- Plan communication in a way that is more likely to lead to strategic business outcomes
- Prepare yourself with the knowledge and skills executives expect from their senior communicators
- Anticipate crises and prepare yourself and your executives for them
- Ask questions better and listen more actively before developing campaigns
- Build rapport with executives
- Present recommended solutions in a way that makes them more likely to be accepted
- Break through impasses when you and executives can’t seem to agree on the right solution
Event registration
No events to register for at this time.